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    <loc>https://www.champlinpr.com/home</loc>
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    <lastmod>2026-03-02</lastmod>
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      <image:title>home - Cut through the content clutter.</image:title>
      <image:caption>champlin pr builds brand preference by expertly combining the proven approach of traditional pr with contemporary initiatives, platforms &amp; media. In addition to the standard pr methods of reputation management and press coverage, we excel in digital-first, integrated storytelling leveraging strategic communications and b2b marketing with the power of creator services and word-of-mouth endorsements. We also guide brands on leveraging ai and affiliate marketing to maximize earned media, boost search visibility, and drive measurable impact.  We are nimble and challenge the outdated model of yearlong agency contracts by offering flexible retainer structures, equity split options and 90-minute brand intensive sessions for those needing clarity before investing in pr.</image:caption>
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    <loc>https://www.champlinpr.com/about</loc>
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      <image:title>about - about</image:title>
      <image:caption>Rachel Champlin Jost, founder of Champlin PR, is a seasoned communications expert with over 15 years of experience driving success across industries such as CPG, food and beverage, technology, fashion, and lifestyle. Rachel specializes in uncovering unique brand stories and delivering innovative strategies to boost visibility and engagement. Notable achievements include leading the PR strategy for Lone River Ranch Water from launch to acquisition in just six months and spearheading a groundbreaking multi-year Coachella activation for The New Bar, redefining the nonalcoholic beverage space. Her expertise extends to startups like Kind Designs, where she secured coverage in BBC, CBS News, and Fast Company and even landed the founder a cameo in an Apple commercial. Since founding her Dallas-based boutique firm in 2020, Rachel has built a trusted, modern agency known for its multi-channel approach and proven results in an ever-changing media landscape.</image:caption>
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      <image:caption>strategy &amp; positioning integrated brand messaging speaking engagements ai seo optimization for earned media industry awards and power lists</image:caption>
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      <image:caption>strategic b2b partnerships event sponsorships / in-kind donations vip events</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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